Audience/Purpose of my Translation Paper

Publication: Time Magazine
http://www.time.com/time/health/article/0,8599,1705901,00.html
I chose the article above as a model and Time as a magazine to possibly publish my article because I am writing about a subject that I hope Time readers might find interesting. I am assuming that my readers know nothing about quorum sensing, but I assuming that they have an interest in health, as well as an interest in learning new things about science. I am trying to write in a manner that is not overly detailed as far as the science goes. I am trying to write an article that would be of interest to a wide range of average American adults (as the readers of Time Magazine would be).
With my article, I am trying to relate this new topic of science with the possibility that is presented to develop new cures to bacterial infection. I am assuming that my readers are aware of and hopefully concerned about the increasing number of antibiotic resistant strains of bacteria. I am hoping to write an article that is interesting in teaching readers about science that is unfamiliar to them, and i hoping to raise interest and allow readers to relate this science to their lives by approaching my article through a health perspective.