Search Engine Encryption for Wired

I'm choosing to write for Wired News, which is a popular science/technology magazine, covering a lot of bases. Wired has a fairly diverse range of readers - it contains articles written in a conversational, sometimes humorous tone about subjects that are often technical and always geeky. The typical Wired reader is young and male, made up largely of geeky college students who want to know more about technology, games, and other things in a similar culture. However, Wired's audience also encompasses professors, CEOs, independent web designers, and a whole range of others. Essentially, Wired is geared toward anyone who wants to know more about technology but wants their tech in a digestible, conversational format.

An example of Wired's reporting is here: http://blog.wired.com/27bstroke6/2008/01/anonymous-hac-1.html. It is evident through the use of the phrase "the wrong guy" that the magazine isn't as academic as some of its competition, but still is plenty technical to satiate the average geek's appetite for technology.

I'm writing a translation on an article about encryption algorithms used in search engines, which is exactly the kind of thing a Wired reader might be interested in. It is a topic that is very technical, almost too much so (which is ideal for most Wired readers), but is also something which any technology fan interacts with on a daily if not hourly basis. This makes it an easy subject to relate to, and so Wired seems like the ideal place for such an article.

I'm expecting my audience to get a general overview of the topic from my article, without having to delve too deeply into the semantics of it. This means that the reader will not completely understand the topic, but will receive just the smattering of information that a Wired reader lives for - enough to be interesting, not enough to get boring.