The type of publication that I would intend the paper to be for would be something like Popular Science. The magazine is geared towards rather new and exciting cutting edge type of science that can be applied. It often sensationalizes the science to try and market it to the widest demographic possible. An example of an article would be...
http://www.popsci.com/scitech/article/2008-01/germ-could-save-your-life
The average audience member that I would read my paper would be relatively educated, but not intended to be and expert in the subject. They would have a thirst for knowledge as the purpose of the magazine is to inform. I don't believe they expect their beliefs or values to be challenged by the magazine.
From the paper, I would expect the average reader to gain a new sense of knowledge about the particular subject. If the happen to have to belonephobia, they would be very interested in how the topic advances. Also most everyone dislikes receiving a shot, and they will be put at ease to know that one day they will be completely painless.
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